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Case Study: Yoga Chain Ups Revenue With Perkville Loyalty Program

At Charm City Yoga, a chain of six yoga studios in the Baltimore area, co-owner Chris Blades says he brings in $2,000 extra each month because of his loyalty program, which rewards frequent customers...

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8 Strategies for Promoting Small Business Loyalty Programs

Global brands, airlines, and supermarket chains have mastered the art of running dynamic loyalty programs, with sign-up incentives and lucrative rewards that customers can’t seem to pass up. But while...

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5 Scheduling Platforms With Rewards Program Integration

Online scheduling platforms give businesses an easy way to cut down on customer phone calls and reduce the workload on overburdened front desk staffers. What many business owners don’t realize,...

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10 Strategies for Choosing the Right Loyalty Incentives

Selecting a loyalty vendor to work with is only half the battle for merchants looking to incentivize repeat visits at their local businesses. The specific rewards or incentives a merchant offers play a...

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8 Ways Hyperlocals Can Nurture Existing Customer Relationships

Growth is always an important factor in the startup world, but it shouldn’t occur at the expense of customer retention. Attracting new customers costs businesses 5x more than keeping existing ones, and...

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8 Ways to Collect More Customer Email Addresses

A small business’ success with email marketing is directly tied to its ability to collect email addresses from customers. In a survey of small and midsize businesses, the email marketing service...

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6 Ways Local Merchants Can Use Rewards to Bring in Holiday Shoppers

Consumers are expected to spend $630.5 billion this holiday shopping season. Local merchants are fighting tooth and nail to take back a larger share of that revenue from their ecommerce competitors....

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What Local Consumers Really Want From a Loyalty Program

Loyalty programs have come a long way since the 1930s, when one of the first-known programs had consumers collecting stamps at supermarkets and gas stations to redeem for products in the Sperry &...

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